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Showing posts from February, 2020

The Rise of Gen X, Millennials and Gen Z is not the End for Boomers

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We are living in times where innovations are mostly tailored for the Gen X and millennials, pushing the baby-boomers at the dire end of the spectrum! The tone of brand marketing and social media advertising are usually in favour of younger audience.   However, workplaces need not mirror this generational shift, agree many employers and recruiters, globally. Age is no doubt just a number. And about 56 percent of the employers are revamping their policies to appeal to a multi-generational workforce, proving the baby boomers and traditionalists are definitely cut out for full-time roles.   If you disagree at first, I get it. The intrigue of social media and science of virality is what that makes the younger generation tick. And, the rate at which the new workplaces adopt new trends, tech fads and even buzzwords that come and go, the thought of cementing millennial and even centennial (those born between 1994-2010) seems like a much palatable option. On a second th